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      . . . . and across the East Midlands, UK!

Search engine marketing

Getting on Google
So how can a business market itself online with search engines?
There are 2 main methods:

  • Paid inclusion - advert position depends on value of bid
  • Natural results - how and where the search engine rates your page(s)

    Online marketingThe cost for paid listings will depend on the location of your advert on the page and also the popularity of the 'key phrase' you want to advertise with.

    Achieving a high position in a search engine's 'natural' or 'organic' results is more complex that just paying out for advertising. There are numerous factors upon which your rating is calculated.

    Researching and identifying 'key phrases' that you wish to target is the first major step. The second is optimising your pages individually for the specific key phrase(s).

    Unfortunately, this alone is still not enough, and you will need to plan and follow an on-going     Link Strategy to help keep your pages as prominent as possible in search results. e-Kit can help you plan and manage an ongoing link strategy.
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